Key Takeaways from Pixel Class Action Lawsuits Webinar
Litigation around the use of pixel tracking technology has increased significantly in the last year, with hundreds of cases filed against organizations across industries. According to Law.com, "A preliminary search for litigation predicated on the use of tracking pixels shows a 163% year-over-year increase between 2022 and 2023 and an 850% increase between 2023 and 2020–21 combined. And while January and February 2024 are down compared to January and February 2023, they’re remarkably higher as compared to January and February 2020–2022."
Watch the on-demand webinar, Pixels and Other Tracking Tech 101, with Katherine Heaton, a Focus Group Leader with Beazley’s Cyber Claims team, where she discusses the growing trend of class action lawsuits based on website tracking practices and reviews best practices to minimize liability and effectively manage potential claims.
Key Takeaways:
- Pixels and Privacy Concerns: Pixels are bits of code that track user activity and share that information with third parties, often for advertising purposes. This raises privacy concerns, especially in healthcare where sensitive health information may be collected.
- Rise in Lawsuits: There has been a significant increase in lawsuits against companies using pixels. These lawsuits allege violations of privacy laws and wiretapping statutes.
- Challenges for Businesses: Defending against these lawsuits can be challenging due to the evolving legal landscape, technology advancements and high plaintiff expectations for settlements.
Reach out to the Alliant Cyber team with any questions at AlliantCyber@alliant.com:
Webinar Replay
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